Focus on your most influential accounts and nurture target executives to become credible brand advocates. Prospects trust the voice of a peer over a vendor, which we translate into your market advantage.
Our independence and strong recruitment processes improve advocate recruitment and increase conversions to public stories, resulting in senior customer voices in global brands who are excited to participate and have their story heard.
We recruited for and created 14 stories featuring Global 2,000 customers in Palo Alto Networks' EMEA region in one year alone. Ten of these stories included quotes from C-level executives.
Getting advocacy content right turns customer experiences into evidence – from technical validation to transformative business outcomes. And this helps executives shortlist vendors and shortens sales cycles.
The type of content created to capture a customer’s story is as important as the story itself. From case studies, to coffee table books, videos and Peer2Peer Guides, we help you capture your customers’ authentic voices and reflect them in success stories and social content – aligned perfectly with your key business messages.
In the first year that impact was tracked by the client, customer success stories created by Wise & Zeal generated $500m+ pipeline.
Our outsourced end-to-end programme has been trusted for years to deliver target breaking success.
We can engage sales teams to become active participants of the programme, as well as define and deliver against all of your customer story goals, so that customers move from ‘interested’ to ‘engaged’.
As well as running all elements of the programme, we implement tracking and reporting mechanisms that accurately measure the impact of advocacy – to ensure you keep achieving the maximum impact.
Our outsourced managed service has enabled the EMEA sales and marketing region for this cybersecurity company to consistently deliver more public stories than any other region. This year we delivered more nominations, public stories, C-suite references and net-new C-suite relationships than any other region.
Amplifying senior customer voices is key to maximising an organisation’s growth potential. Customer advocacy programmes increase awareness of your business success stories, strengthen trust in your brand and can shorten sales cycles. When structured to be scalable and repeatable, these campaigns move beyond securing testimonials and become an invaluable marketing tool that creates lasting impact.
The fully outsourced Wise & Zeal customer advocacy programme delivers: