Executive books are an excellent platform to take ownership of a category and grow your market share. They explore the compelling issues and business impact of the topic, providing actionable thought leadership content authored by C-suite executives for their peers.
This content is the Trojan horse you’ve been looking for that can establish you brand in the market and open the dark accounts your sales teams are targeting.
of client’s dark accounts were opened
Engaged C-suite executives and board members globally through one book alone
Recruit and manage all C-suite authors
Write the book with our executive writers
Active management including all approvals and author engagement
Design and layout
Delivered Executive book and Field Activation Pack
"Wise & Zeal are as committed to our success as we are. That’s just one of the reasons why they’ve exceeded our expectations."
Le Raine Hendrick, Global Content Manager, Backbase